Hi, I'm Ishita Dey!

I'm a user experience designer committed to creating globally accessible and user-centered solutions. I leverage my tech and digital marketing experience to craft data-informed experiences that people love to use.

🫶🏽 Advocate of user-centered design.
⏳ 5+ years of UX design experience.
🚀 Tech-savvy strategist driving alignment between tech teams, product vision, and business goals.
🛠️ Favorite tools are Figma, Sketch, Miro, GA4 and pen & paper.
Also I love dogs ! 🐶

Seeking full-time positions and open to relocation.

By leading with empathy, and passion, I will strive to empower those I work with and work for. By continuously learning and adapting to the ever-evolving digital landscape, I aim to be a catalyst for positive change and growth. 🤝

My code of ethics

My designs shall not be misleading.
I do not believe in edge cases.
I will value impact over form.

I owe the people who hire me not just my labor, but my counsel.
I will welcome criticism.
I will hold myself and my coworkers responsible for the work we put into the world.

I will strive to know my audience.
I will take time for self-reflection.
I will continue to learn and grow professionally.

My path to UX was a winding road 🪢, but one that led me right where I belonged.

From being the sole startup designer to enhancing fintech products in large corporations, my experiences have been as diverse as the users I design for 🗺️. With a user-centric approach, I'm committed to crafting exceptional user experiences driven by genuine passion for the field.

what have I been up to

A Straightforward guide to designing inclusive apps

This blog delves into the crucial accessibility and readability guidelines for designers that should shape our approach to app design, ensuring that no one is left behind.

Read blog

Storio: Project that won at Apple's Design-a-thon

An app nurturing kids' imagination through age-old cultural tales narrated by elders, promoting deep connections with their roots and driving engagement in the elderly.

Go to project

Leveraging Google analytics for your portfolio

GA4

Data analytics

How I used Google Analytics to evaluate and improve my portfolio to get a 66% boost in views and 76% improvement in engagement.
I love data!

Read article

Designing an AI driven career development platform

AI driven

Designing an AI driven career planning and development platform for career services and undergraduate students.

Go to website

Work Experience

July 2024 to Current
Denver, CO

Tallyfy

Lead Product Designer

Established a design system while driving app-wide UI revamp initiatives that improved user satisfaction and conversion metrics. Led the optimization of templated processes, onboarding journey and redesigned SEO-driven landing pages to improve user engagement by streamlining content discovery for a B2B workflow management enterprise software.

June 2023 to Dec 2023
Denver, CO

Ria Money Transfer | Euronet

Product Designer

Led an initiative to standardize global onboarding journeys, and established mobile accessibility guidelines. Leveraging analytics using a data-driven process worked on design initiatives to reduce the user drop-off within the payments and onboarding journey.

2020 to 2022
Bangalore, India

Alterest

Sr. Product Designer

Drove the charter for B2B enterprise software's revamp, launching 15+ features, and establishing a design system. Conducted user interviews, and usability testing to implement self-serving features pivotal for scalability.

2019 to 2020
Bangalore, India

WebElves

User Experience Designer

Achieved 200% growth rate within 10 months by strategizing design operations for 8 clients across enterprise, e-commerce, healthcare and F&B industries, managing a team of 4 designers using an Agile approach.

2017 to 2019
Bangalore, India

Standard Chartered Bank, GBS

Tech Analyst

Facilitated more than 50 GO-LIVE projects, working in the middleware team; collaborating with teams across Singapore, Malaysia, UK, Africa and India.

Education

2022 to 2024

University of Colorado, Boulder

MS in Creative Technology & Design | HCI Track

GPA 4.0
Received ATLAS Professional Scholarship 2022 and Carlos García UMC Director’s Scholarship, 2023

2013 to 2017

Vellore Institute of Technology

B.Tech Electronics & Instrumentation Engineering

GPA 3.5
Received Sports scholarship, 2015

Hi, I'm Ishita Dey!

I'm a user experience designer committed to creating globally accessible and user-centered solutions. I leverage my tech and digital marketing experience to craft data-informed experiences that people love to use.

🫶🏽 Advocate of user-centered design.
⏳ 5+ years of UX design experience.
🚀 Tech-savvy strategist driving alignment between tech teams, product vision, and business goals.
🛠️ Favorite tools are Figma, Sketch, Miro, GA4 and pen & paper.
Also I love dogs ! 🐶

Skills

Tools I love

💻 Previously at ☕️