hmwUX is a design concept for a community-driven platform that empowers UX professionals through insights into the tools, and methods, making learning easy.
User Research: Desk research, Competitor analysis, User Interviews, Surveys, User Persona , User Journey Mapping and Information Architecture.
Design: Sketches, Wireframing, Material based Design system, Prototyping, Usability Testing
Duration: Three Months
Role: Solo designer for final thesis project
Tools: Figma, Figjam, Miro and Maze.
Especially for niche industries and devices.
Lack of guidance on UX methodologies with real-world applications forces designers to explore multiple platforms.
Centralization: Provide a single, comprehensive platform where designers can easily find diverse resources essential to the UX design process, eliminating the struggle of searching across multiple sources.
Empowerment: Equip designers with insights into the best tools and references available for different phases of the UX process, enabling them to make informed decisions.
Collaboration: Foster a culture of collaboration and knowledge sharing among designers, promoting a sense of community and collective growth.
This platform helps users by focusing on searchability, scannability, and learnability of the content.
Incorporating user preferences and goals to share content that aligns with user needs. It allows users to select their disciplines, industries of interest, professional goals and frequency of content recommendations.
Structured format that distinguishes various methodologies within each design stage, ensuring clarity and ease of navigation.
What I focused on to ensure learnability:
While creating an account they add their personal and professional details. Encourage content creators to follow community guidelines to avoid bad actors.
Ensuring the process of creating a project is easy and allows customization. The process involves adding basic details then organizing the methodologies within design stage. The creator have tips and can use AI for help if needed.
This view celebrates achievements of creators by sharing valuable insights into their impact. Creators can track their project's reach, engagement metrics, and revenue generated, fuelling their drive to create useful projects.
Explored existing resources for UX/UI processes and methodologies across various mediums. Here is what I dicovered:
Conducted 4 in-depth interviews with mainstream and extreme users like students and UX professionals to discover:
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Researched on existing solutions and outlined opportunities for improvement.
Conducted 3 interviews with UX professionals with less than two years of experience to dig deeper to understand the motivations, pain points of the target audience discovered during surveys.
Persona: New grad with internship experience aspiring to be a UX generalist.
Created four user stories for members and one for content creators to define the primary goals of using the platform. Referencing the personas and themes identified through research to created stories that speak to their needs, goals and frustrations.
Used Kano model as an extension of user journey mapping to objectively outline requirements and to stay aligned with customer needs when deciding which features to include and prioritize.
☑️ Solution: Updated the home page design to provide a more comprehensive and clear view of the platform's purpose, offerings, and value proposition. Ensure the content and messaging effectively communicate what users can expect from the platform
☑️ Solution: Analyzed the specific areas where users encountered difficulties through heat maps and mis-clicks and identified confusing elements and addressed them through design improvements and better guidance.
☑️ Solution: Introduce a dedicated section in the "learnings" tab that showcases UX experts and content creators related to user's various areas of interest . This section would allow users to follow and explore the experts' profiles, and resources before diving into the learning materials.
Visual design
UX Design
Designing the launched the digital gift card feature for the larget neo bank client in Brazil.
