Hi, I'm Ishita Dey!

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Product Designer

committed to creating globally ♿ accessible and user-centered solutions.

working as UIUXer

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recent work

Designing printable and sharable workflows for SaaS platform

Workflow management

SaaS redesign

Revamping the read view for Tallyfy so that customers easily understand what actions to take.

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Data informed design to reduce customer drop off for Ria

Mobile UX

Data analytics

Data driven process leveraging analytics to improve the error resolution within the payments flow in the money transfer app.

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Platform for UX content creation and learning

UX Research

UX Design

Designed a community-driven platform making UX resources easy to find, use and understand.

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Designing the gift card flow for Nubank

Visual design

UX Design

Designing the launched the digital gift card feature for the larget neo bank client in Brazil.

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Fintech SaaS Platform Revamp

SaaS

Design system

The design process of revamping the enterprise software to launch a self serve portal.

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Denver zoo website revamp

Information architecture

UX research

UX evaluation for a website revamp to enhance user experience of planning and booking a visit to the zoo.

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So.brighty

Accessibility

UX Design

Mobile app to help navigate sobriety virtually. Enabling people to overcome their addiction by providing them with support and resources to track and manage their sobriety.

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Case Study Coming Soon

Omniversity

A hands-on skill development platform with project-based workshops led by industry experts.

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Case Study Coming Soon

restaurant management pOS

An intuitive, yet simple POS system that fulfils any restaurant owner’s end-to-end needs for day-to day business management.

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sKILLS

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Mobile App

Companies bring in consultants when they have problems they can’t solve on their unique challenge.

Web and Mobile App Design

Revenue Tracking Statistics

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UX/UI design

With 5+ years of experience as a user experience designer, I align my designing skills with digital marketing knowledge to create a impactful user stories and use data to inform my design decisions.

UX strategy, visual design, user journey mapping, wireframes, interactive prototypes, design systems, heuristic evaluation, usability testing.

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Data informed design

I leverage analytics, customer insights and qualitative & quantitative research insights to inform design decisions.

Qualitative and quantitative research, user interviews, A/B testing, competitor analysis, tree testing, card sort, surveys, contextual inquiries.

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Responsive Web design

The design teams use to create products that provide meaningful & relevant experiences to users.

SEO Optimization

Market Monitoring

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Graphic design

I can help you set up brand identity guidelines and collaterals, along with marketing and social media graphics.

Branding, Social media and print creatives, illustrations.

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A little coding

Proficient in low code platforms and creative coding. Strong understanding various front-end frameworks through my tech background and leverage it to ensure designs are within tech constraints.

Webflow, P5.js, HTML|CSS

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Testimonials

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Taka Mutambiranwa | Alterest

Product owner
Vice President
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I've worked with Ishita for almost two years and must say that she is a well rounded professional. She excels at designing UX/UI & graphics, conducting discovery phases/prototyping for projects with remarkable efficiency. She is forthcoming with ideas and helped ramp up the marketing activities for our company as well. She is a hands on contributor who drives initiatives and adds genuine value. I'd recommend her to anyone!

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Anshul Kalra | Pare

Co-founder
Product Owner
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I am thrilled that I was lucky to work with Ishita. She blows me away with the quality of her work, her thoughtful questions, and her intentional approach. She is everything I'd have wanted in a UX designer and more. I am so impressed by her work ethic and the quality of her work. I know she has a bright future ahead of her, and hope that our paths cross again!
Thank you for your amazing design in our 0 to 1 product journey.

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Nitin Agrawal | Alterest

Senior developer
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I’ve had the pleasure of working with Ishita on a few projects, and she’s genuinely one of the best product designers I’ve ever collaborated with. Beyond her incredible design skills—seriously, her work is both beautiful and super user-friendly—what really stands out is how easy and fun she is to work with. She has this amazing ability to take complex ideas and turn them into something that just works. She’s always open to feedback and makes sure everyone on the team feels heard, which is a rare and valuable trait.